<![CDATA[| Item | Method | Result |
|-------------------------------|------------------------------------------------------------------------|--------|
| Domain Load Time | Check domain load time to ensure fast response. Use online tools (e.g., GTmetrix, Pingdom) to test load time. Ensure the load time is under 3 seconds and optimize resource loading. | |
| Domain Time | Check domain registration and expiration times. Use WHOIS tools (e.g., Whois.com) to query domain info. Ensure the domain registration is no more than 5 years old and renew it on time. | |
| Website Backend Analysis | Analyze website backend structure and performance. Check CMS (e.g., WordPress) plugins, themes, and databases. Clean up unnecessary plugins and regularly optimize the database. | |
| Website Security | Check website security, including SSL certificate, vulnerability scans, and firewall settings. Use security tools (e.g., Sucuri, Qualys SSL Labs) to check. Ensure SSL certificate is enabled and regular vulnerability scans are performed. | |
| Website Monitoring | Implement website monitoring to ensure proper operation and timely detection of failures. Use monitoring tools (e.g., UptimeRobot, Pingdom) to track website status. Set up alerts for timely resolution of website issues. | |
| Indexing Status | Check website indexing status to ensure all important pages are indexed by search engines. Use Google Search Console to check indexing status. Ensure important pages are indexed and fix non-indexed pages. | |
| Page Errors: 301, 404 | Identify and fix 301 redirects and 404 error pages. Use Broken Link Checker or Screaming Frog to check error pages. Fix 301 redirect errors and resolve 404 page issues. | |
| CDN Acceleration | Ensure CDN acceleration is enabled to improve global website access speed. Use CDN services (e.g., Cloudflare) to test acceleration. Enable CDN and ensure its configuration is correct. | |
| Google Search Volume | Analyze the Google search volume of target keywords. Use Google Keyword Planner to check keyword search volume. Optimize high search volume keywords to increase traffic. | |
| Image Naming and Alt Tags | Ensure all images are correctly named and have appropriate ALT tags. Manually check each image on the page. Ensure images have relevant names and descriptive ALT tags. | |
| Anchor Link Checks | Check the validity and relevance of anchor text links. Use Screaming Frog or similar tools to check anchor text links. Ensure anchor text links point to relevant and valid pages. | |
| Page Titles | Check page title length, suggest keeping it within 60 characters. Check the <title> tag in the page HTML code. Ensure page titles are appropriately sized and contain core keywords. | |
| Page Descriptions | Check page description length, suggest keeping it within 160 characters. Check the <meta name="description"> tag in the page HTML code. Ensure descriptions are concise and contain keywords, with a reasonable character count. | |
| Structured Data Tag Usage | Ensure structured data tags are used to enhance search engine understanding of the page content. Use Google Structured Data Testing Tool to check structured data. Add and fix structured data tags for compatibility. | |
| robots.txt / sitemap.xml | Check and optimize the robots.txt and sitemap.xml files. Manually check the robots.txt file and sitemap.xml file. Ensure robots.txt allows search engines to crawl all important pages and that the sitemap.xml file is up-to-date. | |
| Multi-Device Compatibility | Ensure the website displays well on desktop, laptop, tablet, and mobile devices. Use Google Mobile-Friendly Test tools. Optimize responsive design to adapt to different screen sizes. | |
| Page Load Resource Compression | Enable resource compression (e.g., Gzip) to reduce page load time. Use tools like GTmetrix to test page compression. Enable Gzip compression to reduce file size and improve load speed. | |
| Natural Page Traffic | Analyze natural traffic sources, geographic distribution, traffic ratio, and monthly data. Use Google Analytics to analyze traffic data. Optimize traffic sources to improve performance for targeted geographic audiences. | |
| Core Keywords of the Entire Site | Identify the core keywords of the site, optimize content and structure. Use keyword analysis tools (e.g., SEMrush, Ahrefs) to identify core keywords. Ensure core keywords are distributed across titles, descriptions, and content. | |
| Core Pages | Analyze bounce rate, session duration, and keyword performance of core pages. Monitor bounce rate and session duration through Google Analytics. Optimize high bounce rate pages to improve user experience. | |
| Social Media Analysis | Check social media types, update frequency, and traffic contribution. Use social media analytics tools (e.g., Hootsuite, Sprout Social). Regularly update social media content to drive more traffic. | |
| External Links | Analyze the number, update cycle, type, and traffic ratio of external links. Use tools like Ahrefs or Majestic to check external links. Improve the quality of external links and increase relevance. | |
| SSL Certificate | Ensure the website has an SSL certificate installed to improve security and search engine ranking. Check if the website shows "HTTPS". Install and configure the SSL certificate for secure access. | |
| Mobile Responsiveness | Ensure the website is mobile-friendly, check responsive design. Use Google Mobile-Friendly Test tools. Adjust CSS styles and layout to ensure proper display on mobile devices. | |
| Broken Links Check | Regularly check and fix broken links within and outside the website. Use Broken Link Checker tools to scan the website. Fix or remove all broken links to ensure a good user experience. | |
| HTML/CSS Validation | Use W3C tools to check the validity of HTML and CSS code. Visit the W3C validation tools to check HTML/CSS code. Fix all HTML/CSS code errors to maintain web standards. | |
| Favicon and Site Icons | Ensure the website has clear Favicon and site icons. Check if the website shows a Favicon. Add a Favicon and ensure it displays correctly on all devices and browsers. | |
| Analytics and Reporting | Configure and monitor website analytics tools (e.g., Google Analytics), generate regular reports. Install Google Analytics and regularly review reports. Adjust optimization strategies based on analysis reports to improve user experience. | |
| User Experience (UX) Analysis | Analyze user experience, optimize navigation, layout, and content presentation. Use tools (e.g., Hotjar, Crazy Egg) to analyze user behavior. Optimize website design and content based on user feedback. | |
| Loading Speed Metrics | Use tools (e.g., Google PageSpeed Insights) to analyze and optimize page load speed. Check and optimize speed using PageSpeed Insights. Ensure page load time is under 3 seconds and compress resources. | |
| Content Quality and Uniqueness | Ensure content originality, avoid duplicate content, and improve quality. Use Copyscape to detect duplicate content. Regularly check and optimize content to ensure high quality and originality. | |
| Server Uptime and Response Time | Regularly monitor server uptime and response time. Use tools like UptimeRobot to monitor. Choose a stable hosting service to ensure maximum online uptime. | |
| User Behavior Tracking | Use tools (e.g., Hotjar, Crazy Egg) to analyze user behavior and optimize page experience. Monitor user behavior through tools like heatmaps and clickstream analysis. Optimize content layout and interaction design based on user behavior. | |
| Ad Performance | Analyze the effectiveness of ad campaigns, including click-through rate, conversion rate, etc., ensuring the ads are relevant to the target audience. Use ad analytics tools (e.g., Google Ads, Facebook Ads Manager) to monitor ad performance. Optimize ad campaign strategies to increase ROI. | |
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